Social media has undoubtedly transformed the way we approach home design and daily living. From TikTok's endless stream of viral home hacks to the highly curated interiors that dominate Instagram, our digital lives have a profound influence on the physical spaces we create. But as interior designers, color experts and professional organizers will tell you, not every TikTok trend is worth replicating.
The Good, the Bad, and the Overdone
What makes these social media-fueled fads so compelling is their eclecticism - drawing on global design movements, historical references, and personal lifestyle choices. But the speed at which they spread can also lead to oversaturation. As Ben Selby-Chase of Jewel Design Studio explains, "When you have the space, a sunken sofa can be an incredibly effective way of creating a deliberately social space. But in the average three-bed semi, it just won't work."
The same principle applies to other popular looks, from Farrow & Ball's "color drenching" technique to the recent resurgence of cottagecore aesthetics. What works beautifully in one context can quickly veer into cliché or impracticality in another.
Embracing the "Real Home" Trend
Perhaps in reaction to the over-styled perfection we're bombarded with online, there's been a growing appetite for a more authentic, lived-in look. As writer Alice Tate has observed, sharing glimpses of her own 1930s London home has resonated powerfully with her audience. "There's always going to be an appetite for the perfect clutter-free shot," she says, "but I think people want to get more of an idea of how it might translate into their world."
The rise of AI-generated imagery is likely fueling this shift, making it increasingly difficult to discern what's "real" versus what's been algorithmically perfected. As interior designer Laura Stephens notes, "We are collectively craving the human touch. Clutter on a coffee table shows a real person has created that home."
Balancing Trends and Timelessness
The key, it seems, is finding a middle ground - incorporating the fresh ideas that inspire us, while avoiding slavish imitation. As designer Mark Schubert observes, "Midcentury modern has its place, as long as there are other elements mixed in." The same principle applies across the board - from bold cabinet colors to themed spaces. The trick is to let trends enhance your personal style, rather than overwhelming it.
After all, as timeless design principles remind us, the most enduring homes are those that reflect the unique tastes and experiences of their inhabitants. And in an era of digital overload, that kind of authenticity is worth cherishing.