California is cementing its status as the global capital of sports and entertainment, hosting a staggering array of world-class events that are poised to generate over $18 billion in economic activity for the Golden State. From the upcoming Super Bowl LX to the 2026 FIFA World Cup, California is cementing its status as the premier destination for global sporting extravaganzas.
What this really means is that California is seizing the spotlight on the world stage, showcasing its unparalleled infrastructure, hospitality, and event-hosting capabilities. By drawing millions of visitors from around the globe, these events will inject billions into the state's economy, supporting local businesses, creating jobs, and uniting communities in celebration.
The Road to Super Bowl LX
This Sunday, the eyes of the world will be on Levi's Stadium in Santa Clara as it hosts Super Bowl LX. The championship game is expected to generate around $500 million in total economic impact for the region, with an estimated 90,000 fans descending on the San Francisco Bay Area.
"As millions of fans arrive from around the globe, our state once again shows how it's done — creating a true statewide celebration, and delivering real economic impact," said California Governor Gavin Newsom. "From creating jobs and driving tourism to strengthening local economies, these events showcase the very best of California while delivering lasting benefits for communities across the Golden State."
Hosting the World's Biggest Sporting Spectacles
But the Super Bowl is just the tip of the iceberg. Over the next three years, California is poised to host a dizzying array of global sporting events, including:
- 2026 FIFA World Cup matches in Los Angeles and the San Francisco Bay Area
- The X Games extreme sports competition in Sacramento for the next three summers
- The NBA All-Star Game in both San Francisco (2025) and Los Angeles (2026)
- The 2028 Summer Olympics and Paralympics in Los Angeles
The bigger picture here is that California is solidifying its status as the premier global destination for major sporting events. By hosting this unprecedented lineup of world-class competitions, the state is not only generating billions in economic activity, but also showcasing its unparalleled event-hosting capabilities to the world.
"These events will drive billions into our economy, support local businesses, and create jobs while uniting communities in celebration," said Governor Newsom. It's a winning formula that is sure to cement California's reputation as the sports and entertainment capital of the world.